SEO and Local SEO are two different types of search engine optimization. While they share some similarities, there are also some key differences. In this blog post, we will explore what those differences are and how you can use them to your advantage. Let's get started!
What is SEO?
SEO, or search engine optimization, is the process of optimizing a website for Google's search engine. This can be done through techniques like keyword research, link building, and on-page optimization. The goal of SEO is to rank higher in Google's search results for relevant keywords, which will ultimately lead to more traffic and conversions.
What is Local SEO?
Local SEO is similar to regular SEO, but with a focus on ranking higher in Google's local search results. This is done through techniques like claiming your Google My Business listing, optimizing your website for local keywords, and building citations. The goal of Local SEO is to rank higher in Google's local search results for relevant keywords, which will ultimately lead to more traffic and conversions from local customers.
How are SEO and Local SEO Different?
Now that we've explored what SEO and Local SEO are, let's take a look at how they differ. The main difference between the two is the focus. SEO is focused on ranking higher in Google's regular search results, while Local SEO is focused on ranking higher in Google's local search results.
Another difference between the two is the techniques that are used. While both SEO and Local SEO use techniques like keyword research and link building, Local SEO also uses techniques like claiming your Google My Business listing and optimizing your website for local keywords.
Finally, the last major difference between SEO and Local SEO is the results that you can expect. While both can lead to more traffic and conversions, Local SEO is typically more effective for businesses that rely on local customers, like businesses with brick-and-mortar locations.
How Can I Use SEO and Local SEO to My Advantage?
Now that you know the difference between SEO and Local SEO, you may be wondering how you can use them to your advantage. The best way to do this is to focus on both. By optimizing your website for both regular and local search results, you'll be able to reach a wider audience and get more traffic and conversions.
If you're not sure where to start, we recommend focusing on Local SEO first. This is because Local SEO is typically more effective for businesses that rely on local customers. Once you've mastered Local SEO, you can then move on to optimization for regular search results.
No matter which type of optimization you focus on first, the important thing is that you start today. The sooner you start, the sooner you'll see results. So what are you waiting for? Get started with SEO and Local SEO today!
Conclusion paragraph: So what is the difference between SEO and local SEO? The main difference is that while regular (or national) SEO targets a global audience, local SEO targets a specific geographical area. This can be a town, city, or even just a certain neighbourhood. Local businesses often find it more advantageous to focus on local SEO because it allows them to target customers who are closest to them geographically. If you’re looking for help with your local SEO in Singapore, reach out to us – we’d be happy to assist!